For as long as people have taken to the seas, the folklore of mermaids has traveled with them.  Enchanting, alluring, and sometimes mischievous, the mermaids wielded mysterious powers to call others to their domain.  The story of these legendary creatures is a fitting backdrop to one of the most fascinating gins to hit the market in decades and one distilled amidst the splendor of the Isle of Wight:  Mermaid Gin.

Visually, the bottle is stunning and worthy of art in its own right, but the real magic lies within.  The citrus notes, particularly lemon, come to the front and then surrounded with a light peppered heat and touch of licorice.  But the real star of the show is the curious briny botanical locally called “mermaid’s kiss” (official name is rock samphire).  This takes the gin to a whole new level and places Mermaid Gin in the vaunted unforgettable category.  One sip and the hook has been set. The coastal vibe is alive and well and sings through every pour, almost as if you can hear the ocean in the glass.

In addition to the exceptional flavor profile, the versatility of the gin shines brightly.  Warm sunny days easily can be whiled away with a Mermaid G&T or gimlet, while cold, blustery days can be soothed through a Mermaid Negroni.  Need to stoke intellectual fires and put creativity on center stage?  Craft a Last Word and get to work.

Sustainability is in the DNA of the distillery, and Mermaid Gin is produced in an UNESCO Biosphere Reserve, thus ensuring that locally harvested botanicals like the mermaid’s kiss are preserved and renewed. That is a vanguard role that more distilleries should adopt.

With new strategic growth investments in Mermaid Gin’s US distribution, expect to see the gin on more shelves near you. Run, don’t walk, and get a bottle.  Better yet, two.  Cast your net wide for this newest gin adventure and don’t look back.  As in the folklore, the Mermaid will reward you.

Fair winds and following seas,

The Gin Gent, Juniper Jeff